MR.DIY, Malaysia’s premier home improvement retailer, officially inaugurated its 16th operational store in Bangladesh on Sunday.
Strategically situated at NJH Tower in the bustling commercial hub of Halishahar, Chattogram, the landmark launch marks the brand's second major footprint in the port city, reinforcing its long-term corporate commitment to nationwide retail development.
The ribbon-cutting ceremony was led by senior leadership from MR.DIY Bangladesh, including Md Rahat Nabi, marketing manager, and Mohammad Nazir Hossain, head of business development.
The grand inauguration ceremony was officially inaugurated by Jamal Bhuyan, captain of the Bangladesh National Football Team.
"Our expansion into Chittagong Halishahar reflects our strategic objective to penetrate high-growth neighborhoods where consumers demand both quality and affordability," stated Md Rahat Nabi, marketing manager at MR.DIY Bangladesh.
"We remain steadfast in our operational philosophy and promise to stand firm by our global core motto: 'To offer everyone everything, every day, at always low prices.'"
Spanning a massive retail floor area, the newly launched Halishahar outlet provides an immersive, family- centric shopping experience.
The store features an extensive catalog of more than 10,000 unique stock-keeping units (SKUs) structured systematically across 10 major commercial categories: household items, hardware, electronics, automotive accessories, furnishings, stationery, sports and toys, gifts, computer & mobile accessories, and trending jewellery and cosmetics.
To commemorate the launch, MR.DIY Bangladesh has rolled out a series of high-value introductory consumer offer running from June 11 to June 13.
Customers executing a single-receipt transaction of Tk1,500 or higher will receive a limited-edition branded MR.DIY umbrella completely free of charge.
Additionally, customers will have the opportunity to participate in the MR.DIY Top Fan Campaign for a chance to win exciting prizes.
Established in Malaysia in 2005, the MR.DIY Group has grown into an international retail juggernaut, successfully managing an expansive global footprint of over 5,000 outlets across markets spanning Asia, Europe, and Africa—including Thailand, Indonesia, the Philippines, Singapore, Brunei, India, Türkiye, Spain, and South Africa.
Since launching its inaugural Bangladesh outlets in April 2024 at Polwel Carnation Shopping Centre in Uttara and Jamuna Future Park, the brand has executed an aggressive, highly disciplined market expansion strategy.
The company’s portfolio now covers key tactical locations including Mirpur, Dhanmondi, Shantinagar, Mohammadpur, Bali Arcade (Chittagong), Savar, Basabo, Rampura, Mymensingh, Mirpur-12, Rapa Plaza, Jamuna Future Park, Uttara, and now in Halishahar.