Starting today, Krispy Kreme is welcoming its first customers into the store at the heart of the Dhaka city’s eateries, Banani 11. The North Carolina based mother company signed a franchisee agreement with local conglomerate Orion Group with the aim of opening 20 stores across the country in the next five years.
"We expect Krispy Kreme to become an integral part of Bangladesh's culture and we look forward to sharing the joy that is Krispy Kreme with customers new and old in Bangladesh,” said Dan Beem, Krispy Kreme's president of International.
Orion Group’s unparalleled business aptitude along with brand and consumer understanding of Bangladesh’s market has led to this exciting franchisee agreement. “We are privileged and ecstatic to be joining hands with such a world renowned and iconic brand such as Krispy Kreme and excited to welcome our first customers on May 7,” Salman Obaidul Karim, managing director, Orion Group.
The doughnut culture is still very mild in this part of the region and with the brand and taste, Krispy Kreme hopes to share a perfect treat among family and friends. Krispy Kreme is definitely a welcome addition to the selection available on the market to the country’s sweet tooths. With at least 20 stores set to open in the next five years, there is little doubt that the doughnut culture will never be the same for Bangladesh again.