Toyota Bangladesh Ltd has reappointed Paper Rhyme Advertising Ltd as its partner for PR, communications, and marketing strategy.
A recent agreement formalizes the collaboration, under which Paper Rhyme will lead branding, communications, PR, advocacy, marketing strategy, and creative development.
Toyota Bangladesh Ltd, the exclusive distributor of brand-new Toyota vehicles in the country, has been synonymous with quality, durability, and reliability for over six decades.
With a diverse portfolio that includes passenger cars, SUVs, hybrids, commercial vehicles, and industrial equipment, the company continues to lead the premium automobile segment through its extensive nationwide service network, and strong commitment to customer satisfaction.
The agreement signing was attended by key representatives from both organizations: Premmit Singh, managing director, Toyota Bangladesh Ltd (TBL); Yusuke Ogino, vice president, TBL; Saydur Rahman Faraji, markeing executive, TBL; AZM Saifuddin, managing director & chief creative officer, Paper Rhyme Advertising Ltd; Zafreen Ghani, director; and Wazaer Shadman, manager – strategy, Paper Rhyme Advertising Ltd.