Clemon has launched its “Clearly Bangladeshi” campaign for the second time to celebrate the love for the country and the pull of its roots.
In this campaign, the culture, tradition and unique beauty of Bangladesh are highlighted through a music video.
A special digital platform has been launched to make this video interactive.
By scanning the QR code of a Clemon bottle, one can enter this digital platform. Information about different departments and regions of the country, GI products, celebrities, food and places can be found. It is as if it has opened a door to explore Bangladesh. Anyone who wants to can follow this map and explore Bangladesh.
In addition, this campaign is being widely promoted on digital and online platforms.
In addition to GDN banners, welcome banners and social media campaigns on various websites and news portals, the campaign is also being highlighted through banners, billboards, posters, stickers and danglers on outdoor media.
Syed Zahurul Alam, chief executive officer of Akij Food and Beverage Limited, said in this regard: “Clemon, as a proud Bangladeshi brand, wants to showcase the heritage, culture and beauty of Bangladesh to the world through the ‘Clearly Bangladeshi’ campaign and bring the experience of traveling around Bangladesh to everyone’s fingertips by scanning the QR code on their mobile.”