Celebrating Ramadan, a month centered on kindness, compassion, and fulfilling one’s duty to the community, Eicher Trucks and Buses together with its partners Runner Motors and Rangs Motors has organized a special cleanliness initiative across key locations in Bangladesh.
The nationwide campaign titled ‘পরিচ্ছন্নতার সাথে, ঈমানের পথে’ (Holiness begins with Cleanliness), in association with Eicher’s channel partners, Runner Motors and Rangs Motors, began at the Rupatoli Bus Terminal in Barishal.
The initiative aims to highlight civic responsibility during the holy month, encouraging communities to volunteer for the care of shared public spaces.
The campaign also reflects Eicher’s brand philosophy ‘Notun Samay. Notun Bhabna’, reinforcing the idea that social responsibility and community care are integral to progress.
Following the successful launch in Barishal, the campaign continued its journey across Bangladesh.
On March 1, volunteers organized a clean-up drive at the Faridpur Bus Terminal, working alongside transport workers to sanitize the area.
The initiative then moved to Madaripur Government College on March 2, where students actively participated, promoting youth engagement in environmental stewardship.
On March 3, the volunteers organized the campaign at the front of the National Martyrs’ Memorial in Savar.
As a leading brand deeply embedded in Bangladesh’s transport ecosystem, Eicher Trucks and Buses believes that its responsibility extends beyond delivering reliable commercial vehicles. By actively engaging commuters, students, community volunteers and transport workers across multiple locations, Eicher Trucks and Buses and its channel partners play a positive role by fulfilling their responsibility to community wellbeing.