Bangladesh’s fashion retail brand SaRa Lifestyle has celebrated the grand opening of its 16th outlet in Khulna. The inauguration took place on February 28 at the newly opened showroom located opposite KDA Mosque in Shibbari, Khulna city.
Among those present at the event were SaRa Lifestyle’s DGM and head of operations, Shakib Ahsan, and head of brand and communications, Faraz Hossain Rumman, along with other officials of the company.
Riyad, a customer who visited the showroom, said: “I had seen SaRa’s products online before. With the new showroom in Khulna, I came today to shop in person. I really like their products. The prices are affordable, which is convenient for us. Compared to other showrooms, the prices are much lower. I especially liked the collection of pants and panjabis.”
Another customer, Akash, shared: “The products here are very good. The fabrics are of high quality, and you can get great items at reasonable prices. That’s why I came, and I’ve already made some purchases.”
Shakib Ahsan, DGM and head of operations of SaRa Lifestyle, expressed his excitement about the new launch.
“We are delighted to open our new outlet in Khulna. We began our journey with a dream—to build a brand in Bangladesh where quality, design, and trust come together. Through this new store, we want to be closer to our customers and offer them an experience defined by care, style, and reliability. Our commitment to strict quality control and excellent customer support is what brings people to us,” he said.
He added that there is a strong demand for branded fashion in Khulna, and the company took the initiative to meet that demand.
“Since opening, we have been receiving an overwhelming response from customers. To celebrate the launch, we are offering a flat 15% discount on all products for the first three days.”
Company officials informed that SaRa Lifestyle, a sister concern of Snowtex Group, began its journey in May 2018. The brand was founded by Snowtex Group’s managing director SM Khaled, and is directed by Sharifun Reba.
SaRa Lifestyle has already established itself nationwide as a trusted name for affordable, modern, and durable winter wear—particularly stylish jackets.
By blending local heritage with contemporary trends, the brand plays a leading role in offering fashionable clothing for young professionals, students, and families.
The new outlet is located at Plot No. A4, Majid Sarani, Sonadanga, Khulna–9000. With this expansion, Khulna residents will now have easier access to SaRa Lifestyle’s popular winter wear and jacket collections.
To mark the grand opening, the company has announced a flat 15% discount on all products from Saturday (February 28) to Monday (March 2).
The outlet offers a wide range of clothing for men, women, and children, catering to daily wear, festive occasions, and seasonal needs. Known for its winter fashion, the brand’s collection includes light to heavy jackets that combine comfort, warmth, and modern design.
To enhance the family shopping experience, a kids’ play zone has also been introduced at the outlet.
In addition, SaRa Lifestyle’s western sub-brand, “Dheu,” featuring contemporary designs for young customers, is available at this location.
Since its inception, the brand has expanded to 16 outlets alongside a strong e-commerce platform, reflecting its commitment to quality, affordability, and innovative fashion.