Snowtex Group, Bangladesh's leading garment company along with their sister concern country’s top fashion brand ‘SaRa Lifestyle’, ‘DHEU’ and 22,000 family members of the ‘Snowtex’ group has donated Tk81 lakh to assist flood victims.
All members of Snowtex family voluntarily contributed Tk27 lakh and the remaining Tk54 lakh was provided by Snowtex Group.
Out of the total donation, Tk50 lakh was deposited into the Chief Adviser's Relief and Welfare Fund on Wednesday, and the remaining Tk31 lakh was distributed among the flood-affected members of the Snowtex family.
This initiative was taken by Snowtex Group to support the affected people in various districts across the country.
Snowtex began its journey in 2000 as a buying house.
At present Snowtex is an organization of four big factories.
As a green factory, Snowtex Outerwear has achieved USGBC's lead platinum certificate.
Apart from the President's Award for Industrial Development 2021, Green Factory Award, 'Health and Safety' Award under the Ministry of Labor and Employment, the company has also received National Tax Card and Best Taxpayer Award-2022, National Export Trophy 2020-21, Bangladesh Business Award-2019, National Export Trophy 2019-20, National Productivity and Quality Excellence Award 2021, Factory Award-2020, SDG Award, Best Practice Award-2018, Occupational Health and Safety Best Practice Award-2017.
Snowtex Group’s lifestyle brand ‘SaRa’ has earned a reputation for building trust with customers over time.
Launched in May 2018, it currently has 14 outlets.
SaRa is well-regarded for offering high-quality products at affordable prices. Besies ‘DHEU,’ a sub-brand of ‘SaRa Lifestyle,’ is a western fashion brand that follows global trends in its clothing designs for the younger generation.