As cricket fever sweeps the nation, Domino's Pizza, the leading Pizza Brand in the country, has announced its innovative campaign "Box e Hobe Gorjon" to give the amazing fans a unique way to roar for the tigers.
In a league of its own, Domino's Pizza is taking pizza enjoyment to the next level with an augmented reality experience that promises to enhance the World Cup excitement for fans of all ages.
Cricket enthusiasts can expect something extraordinary from Domino's Pizza Bangladesh as they introduce an AR-powered pizza box especially themed for the Cricket Season.
This unique and interactive packaging will feature a QR code that, when scanned, unlocks an immersive AR filter designed around the Cricket Stadium.
Users will find themselves transported to the heart of the cricket stadium, with stunning visuals and vibrant colors that pay tribute to the game they love.
The AR filter will also feature a virtual decibel meter that's sure to set the adrenaline racing.
Fans can channel their inner enthusiasm and cheer by screaming at the top of their voice directly into their devices.
The goal is to achieve the highest score on the decibel meter and secure their place as the ultimate fan for the Tigers representing Bangladesh in the Cricket Field.
Every day, the winners with the highest score of the day will get a special Fan Jersey. This prize will be a symbol of their unwavering support for their favorite cricket team.
Domino’s Pizza also believes that the amazing fans of Bangladesh cricket are the “12th Man” for the Team Tigers and, hence, they have offered a 12% discount on online orders for all the fans throughout the Cricket Season.
Alongside this, Domino’ Pizza has introduced 3 exclusive combos named “Cheeky Single”, “Quick Double” & “It’s Maximum” which will offer up to Tk397 discount to the tiger fans.
These offers & combos will be available in all 23 stores of this leading pizza chain.
Saumil Mehta, managing director of Jubilant FoodWorks Bangladesh Ltd, expressed his excitement about the campaign, saying: "Box e Hobe Gorjon" is all about celebrating the spirit of cricket and uniting the amazing fans in a unique and engaging way. We believe in going the extra mile to bring joy and excitement to our customers because Domino’s believes in bringing people together, and what better way to do that than by combining the thrill of the Game of Cricket with our delicious pizzas. This campaign continues the journey of Domino’s Pizza being the brand in Bangladesh that uses latest technology to provide an immersive experience to its consumers, based on occasion. We started out with Ramadan, raised the bar with Football & upping the ante further with Cricket. With Domino’s, consumers are not audience of the campaign – they are a part of the campaign."
This campaign exemplifies Domino's Pizza Bangladesh's commitment to innovation and creativity in marketing.
Over the years, the brand has consistently delighted its customers with imaginative and out-of-the-box campaigns that not only satisfy their cravings for mouthwatering pizzas but, also add a touch of magic to their experience.