Daraz, South Asia’s leading e-commerce marketplace, breaks record, with over 14 million e-commerce shoppers visiting the platform across its five key markets-- Bangladesh, Sri Lanka, Pakistan, Nepal, and Myanmar – participating in the largest global shopping day on November 11.
Almost $10 million worth of products were sold in the first hour, up more than 150% on last year’s sale.
Bjarke Mikkelsen, CEO and founder of Daraz, said: “We are delighted with today’s results. It underlines the strength of our marketplace where customers trust the quality of products that they purchase on Daraz, and it illustrates how SMEs are able to unlock the online potential of their business.
“It has also been encouraging to continue seeing more users from both big and small cities across our five markets buying and selling a wide variety of products from our platform. This shows how e-commerce has become more accessible for everyone in the region.”
“For this year’s 11.11 sale, we really focused on delivering a more innovative and more personalized customer experience. While the sales numbers are important, I’m most pleased with the overwhelmingly positive feedback that we’ve received about the user experience,” added Mikkelsen.
Following today’s successful main event, Daraz will bring the favourite 11.11 themes to its customers over the next 10 days – each day inviting e-commerce shoppers to focus on a theme and enjoy some of the best deals that they missed.
On this occasion, Syed Mostahidal Hoq, managing director of Daraz Bangladesh Limited said: “We are extremely happy for this overwhelming response. People across the country participated in this campaign with sheer enthusiasm, and we are grateful to them for putting their faith in the 11.11 campaign again. Daraz has always been a people-centric e-commerce platform, and the betterment of the customers was always our focus area. Therefore, we are committed to delivering their ordered product as soon as possible. Besides, I would like to thank all the employees of Daraz, sellers, delivery personnel, and everyone associated with the campaign for their support.”