Khadiza Bibi, a housewife at Raninagar in Naogaon, has received a Japanese car for free after purchasing a Walton refrigerator during the brand's nationwide "Digital Campaign Season-18."
Khadiza's son Al Amin bought the fridge on installment with a down payment of Tk5,500.
She was awarded a free car under the special customer benefits offered by Walton in its digital campaign season-18, said a press release.
Centering the upcoming Eid-ul-Azha, the Bangladesh super brand launched the campaign Season-18 and offered cars for free, attractive amounts of cash vouchers, various sorts of free products on the purchase of Walton brand fridge, TV, AC or washing machine from any Walton Plaza, distributor outlets or online sales platform e-plaza.
Customers will enjoy the benefits until July 15.
On Monday, Walton Plaza's CEO Md Rayhan, Walton's DMD Md Humayun Kabir, senior executive director and renowned film actor Amin Khan, along with actor and model Mamnun Hasan Emon officially handed over the car key to Khadiza Bibi in a ceremony held at Raninagar Abadpukur High School playground.
Among others, Walton Refrigerator's CBO Tofail Ahmed, Plaza's chief sales executive Wahiduzzaman Tanvir, Naogaon's ASP (Administration) Gaziur Rahman, Raninagar Police Station OC Abul Kalam Azad, and other local dignitaries were also present at the handover ceremony.
Khadiza Bibi resides in Kaligaon village with a family of eight members.
She lost her husband two years ago. Her son Al Amin runs the family by working in a transport company.
After the purchase, digital registration of his purchased fridge was done with Khadiza Bibi's mobile number.
After a while, an SMS from Walton was sent to Khadiza's phone number with the notification that she was awarded a car for free for the digital registration of her newly purchased Walton refrigerator under the digital campaign's season-18.
Walton fridge is being used in most of the families in their village, said Al Amin.
"But I never dreamt that I would get such an expensive car for free by buying a Walton fridge with a small amount of money. Today, we are very happy getting the car key."
"Through this campaign, we will bring all the domestic customers under the online service. In addition to the benefits offered in the campaign, Walton Plaza is providing various benefits to the hire purchase buyers. Under the 'Hire purchase buyer and family protection policy', financial assistances, ranging from Tk25,000 to Tk3 lakh based on the hire purchase product's prices, is given on the death of the buyer or his/her family member," said Walton Plaza's CEO Md Rayhan.
Walton's DMD Humayun Kabir said: "Once upon a time, electronics items were imported in Bangladesh via sea-faring vessels. But now, Walton's manufactured 'Made in Bangladesh' labelled electronics products are being exported to more than 40 countries. The people's most trusted brand Walton is greatly contributing to the country's economic prosperity."