Grameenphone has recently signed an agreement with Iconx Ltd to provide its premium customers special privileges with Le Royal, the membership program of Le Méridien Dhaka.
According to a press release, GP Star customers and Grameenphone employees can enjoy a 15% discount on the annual price of Le Royal membership, a 50% discount at Le Meridien Dhaka and up to a 55% discount at its selected privileged partners in Bangladesh, alongside winning an exclusive co-branded card.
The agreement signing ceremony took place at Le Méridien Dhaka.
Farha Naz Zaman, head of Marketing and Premium Segment, Grameenphone; and Tasnuva Islam, director of Iconx Ltd, signed the agreement on behalf of their respective organizations.
GP Star, the loyalty program of Grameenphone offers a world of exclusive privileges to its most loyal customers to enhance their experience.
On this occasion, Farha Naz Zaman said: “At Grameenphone, we are dedicated to providing the best service and offers to our loyal customers. As a lifestyle partner, Grameenphone is partnering with the upscale international hotel brand to offer it's premium customers a privilege on membership”.
Iconx Ltd Director Tasnuva Islam said: “Le Royal is designed around offering the highest privileges to its members. This partnership co-creates a premium value for a common segment served by both brands.”