Domino's Pizza Bangladesh introduced its Ramadan campaign today in a press conference that took place at their Gulshan1 store in Dhaka.
The campaign aims to celebrate the spirit of Ramadan while spreading joy among the customers, reads a press release.
As a part of the campaign, Domino's Pizza has launched a limited-edition augmented reality-powered pizza box that features extraordinary art representing Dhaka's Ramadan culture and lifestyle.
There is a QR code embedded in the new pizza box; whereby scanning the code, customers can experience the city of Dhaka and the essence of Ramadan coming to life with the help of augmented reality technology.
With every scan, customers will also receive a gift coupon on the box, which can be redeemed to get a special surprise from Domino's Pizza and customers can share the coupon with their loved ones to spread happiness.
To celebrate the auspicious month of giving and sharing, Domino's Pizza is hosting a unique BOGO offer.
For every delivery order placed during Ramadan, Domino's Pizza will donate a free meal to an underprivileged child in Bangladesh.
Last year, Domino's Pizza distributed a record 14,000 free meals and this year, Domino's Pizza is taking it to a different level and is targeting to distribute over 30,000 meals, as confirmed by Abu Obaida Imon, the country marketing lead for Domino's Pizza in Bangladesh.
Customers can contribute to this noble cause by placing delivery orders, starting from the onset of the holy month of Ramadan till Eid-ul-Fitr.
“We are proud of the campaign, which effectively combines traditional culture and modern technology to create an engaging and immersive experience for customers while also giving back to the community. The “Buy One Give One” offer is a unique initiative demonstrating the company's commitment to social responsibility and positively impacting society. The offer engages with every customer who places a delivery order and makes them a partner in the noble cause of feeding those children,” said Saumil Mehta, the managing director of Jubilant Food Works Bangladesh Limited.
Sanjay Mohta, head of International Business, Jubilant Food Works Limited added: “I am thrilled to see an innovative campaign like this one. It is an excellent initiative by the Bangladesh team and highlights our commitment to societal welfare. It will help us to make a difference in the lives of many underprivileged children in the country. This is in line with our motto of spreading happiness through the power of technology and art while maintaining the age-old ethos of sharing food during Ramadan."