Bollywood actor Salman Khan's clothing brand "Being Human" finally entered the Bangladeshi market on Thursday with its outlet launching in the capital’s Banani area.
His brother and actor Sohail Khan, along with CEO of Being Human Clothing Sanjeev Rao attended the launching ceremony of the very first outlet of the franchise in the country.
“Our family started the (Being Human) Foundation as a means to help spread a good message centered on humanism and charity, which has slowly evolved over the years with brands emerging under the cause,” Sohail told the media at the launching ceremony.
“Every time you purchase something from this outlet a part of it will directly go into impacting lives of the underprivileged,” he further said.
The local franchisees of the clothing brand, which has become a popular choice for youth in India, are Rehan Rahman and Mohaimin Mostafa, who are also co-owners of Crimson Cup Bangladesh and several other ventures.
Salehin F Nahian, director of leading construction firm Fakhor Uddin Brothers and the Sylhet Chamber of Commerce and Industries, is also a co-owner of the franchise.
“We are bringing the franchise because we feel there is huge demand for an international clothing brand in Bangladesh,” one of the franchisees told Dhaka Tribune.
According to him, there is a huge fan base of Salman Khan in Bangladesh and the brand’s international quality products are likely to be welcomed by both the fashion and fan following.
We are really excited to see (Salman) Bhai’s brand launching its outlet in Dhaka. The community of fans has been eagerly waiting for this day, Nahian, a fan of the Bollywood superstar who came all the way from Brahmanbaria to attend the launching of the outlet, told Dhaka Tribune.
“Bangladesh over the last decade has grown immensely with its economic factors clearly indicating the potential of the market. With a big fan base of Salman Khan and the clothing brand already existing in the market, we were determined to bring the franchise to the country,” Sanjeev told Dhaka Tribune.
Four Aces Fashion House Pvt Ltd, which currently has the licence of the clothing brand, appointed Sanjeev Rao as its CEO to lead its expansion into more markets last year due to his vast experience in the retail garment industry.
Since then, the company has doubled down on expanding its footprint in other markets.
As per the top brass, the brand is going to open more outlets across other regions in the country, as there are demands for the brand’s products outside the capital.
According to several fans who attended the launching ceremony of the outlet the brand’s pricing for its products is “affordable.”
As per the top-brass of the franchise the brand’s products start off from a price range of Tk900.
“This is one of the brands that has its clothes available in plus size, and at a market price that is rational,” Tazrin, another fan of the clothing franchise pointed out.
Why Being Human
Being Human Clothing’s apparel range is centered on a fashion-forward approach. According to the company, its experienced design teams ensure that global design trends are met and international quality standards are assured.
The result is a fashionable, trendsetting line of clothing and accessories for men and women, the ultimate goal of which is to cater to a good cause.
The brand is a fusion of charity, humanism, fashion and glamor and parts of its profits from sales are contributed to "Being Human – The Salman Khan Foundation," which is a charitable trust based in Mumbai, India.
The trust is devoted to undertaking education and healthcare initiatives for the underprivileged in India and it has helped thousands of people over the years with access to healthcare and education.
Founded in 2012, as an extension of the Bollywood star-founded charitable trust, Being Human Clothing currently operates in more than 15 countries, having 500 store-in-stores and 75 exclusive outlets worldwide.
As per the CEO, the local franchisees will be ensuring that parts of the sales from the outlet is going to be directed to local causes with a trust or charity to be selected by them in the coming days.
Being Human Clothing is also predominantly recognized for its strong line of athleisure apparel in easy-to-wear fabrics and styles.
Apart from the clothing line, Being Human also has e-cycle and jewelry under its portfolio.