Infinix takes pride in announcing that it has secured two awards at the Asian Telecom Awards 2022, held on March 15 in Singapore.
It emerged as a winner in the following categories: Innovation of the Year and Marketing and Brand Initiative of the Year in the China Region, read a press release.
The Asian Telecom Awards, organized by the leading business magazine, Asian Business Review (ABR), trace their heritage to the Asian Mobile News that started in 2003.
The prestigious award aims to recognize the remarkable achievements and initiatives of Asia’s leading telecom companies.
On winning the two awards, Benjamin Jiang, managing director of Infinix Mobility, said: "The awards that Infinix received at the Asian Telecom Awards 2022 show the industry’s recognition of Infinix’s significant investment into technology innovation and a customer-centric marketing strategy, which continues to drive Infinix's ongoing efforts. Infinix is committed to investing in innovation for the long term, with the mission of providing customers with stylishly designed and cutting-edge technology smart devices at attainable price points to empower the lives of today’s youth."
Tim Charlton, editor-in-chief and publisher of Asian Business Review, said: "Throughout the Covid-19 pandemic and white-hot competition in the smartphone industry, Infinix has been constantly boosting industry confidence through its efforts in innovation and consumer communication, showing the entire industry that it sure is a brand to watch."
Infinix struck a strategic corporate partnership with the Royal Observatory Greenwich and organized a webinar-themed "Infinix Presents: See Beyond" that brought together journalists, tech influencers, and astronomers.
To inspire a new generation, Infinix and the Royal Observatory Greenwich shared a salute to space exploration.
At the event, Infinix unveiled its brand new ZERO X Pro flagship smartphone with a 108MP OIS main camera and a 60X periscope moonshot lens, thus setting the stage for a whole new era of mobile phone technology.
Through this marketing strategy, it successfully conveyed its brand spirit of empowering today’s youth with trendy technology that is out of reach for the everyday consumer in emerging markets.
It developed the 160W fast charging technology by integrating Ultra Flash Charge (UFC) technology, the Innovative Super Charge Pump, 60 security protection mechanisms, and an 8C battery cell, providing a full-charge time of only 10 minutes.
The Infinix Concept Phone 2021 pushes the boundaries of innovative technologies and creative aesthetics to drive the future of smartphone designs forward.
It utilizes electrochromic and electroluminescent technology to produce the world’s first dual color-changing back cover feature.
Additionally, it enhances the display with the addition of the 88° limit radian to improve the user’s viewing experience.