Shuttle has become a household name for working women and university students since 2018.
It has now decided to take the next step to ensure that its brand identity is not only for women but for all office-goers and university students alike, said a press release.
Among some of the new services are everyday commute options for men and women who need transportation solutions for work or business, as well as for students, as the Covid-19 conditions have improved, and lockdowns are now finally starting to be relaxed.
Reyasat Chowdhury, CEO of Shuttle, said: "Within four years, Shuttle has been able to segregate itself as a new category of transportation. Shuttle's rebranding is a crucial step towards our ultimate vision, which is to be synonymous with the reliable daily commute for everyone travelling to work or study."
Shuttle’s new rebranded identity, which has been appreciated by the masses, now aligns with the brand’s newly established core messaging that Shuttle will always be a constant and reliable travel partner.
It has identified a gap in the current commuter service market, keeping riders’ priorities and needs in mind first: to provide safe, comfortable, reliable, and affordable rides for all daily commuters.
Jawwad Jahangir, COO at Shuttle, said: "Commuters in our country face some common problems such as insufficient vehicles, fare hikes, personal safety, etc. daily. With Shuttle, everything is fixed, be it vehicles, prices, or routes. Shuttle’s rebranding is a conscious decision to reintroduce ourselves as an innovative solution for daily communication needs. We aim to establish Shuttle as a transport tech startup that envisions being synonymous with consistent daily commute service."
The new brand identity reflects a more modern look and captures the brand’s mission to deliver, bring growth, and build a better and safer future for commuters in Dhaka City.
Shah Sufian, CTO at Shuttle, said: "Shuttle's rebranding has been a significant change for us. This change is not only about overcoming the visual representation we had before, it's more about a new spirit. Our users trust us to provide them with an efficient commute. With this new enthusiasm, we want to deliver on the promises of safe, affordable, convenient rides and more."
They’re releasing an updated brand identity, which includes a new definition of their logo and colors, which reflects who they are today and symbolizes their future, with a new tagline to complement their new motto: Ride forth, every day.