The ice cream manufacturers of the country are witnessing great sales.
This is largely due to the awareness campaigns suggesting how sweetened frozen food such as ice cream does not increase the risk of contracting a severe case of Covid-19.
The approximate market size of the ice cream industry reached Tk1,400 crore in 2021, which is 93% higher than Tk730 crore in 2020.
With a massive 43% market share, Igloo is in the top position among the domestic branded ice cream companies without any competition.
According to the annual report of FY 2020-21 of Golden Harvest Agro Industries, the second position belongs to Polar. The company has a 21% market share, almost as half as Igloo.
Meanwhile, Kwality is in the third position with a 13% market share, Bloop is in the fourth position with an 8% market share.
Bellissimo and Za-n-Zee are in the fifth position with a 7% market share and Lovello is in the sixth position with a 5% market share.
The rest of the 3% market share belongs to other ice cream manufacturers.
If this ongoing trend goes on, the market value can reach as much as Tk2,600 crore by 2025. Prior to the Covid-19 pandemic, the market size of ice cream was Tk1,240 crore in the year 2019.
Apart from the awareness campaigns by ice cream manufacturers, the growing spending capacity of people, urbanization and access to the power grid in rural areas are also playing major roles in the increased consumption of ice cream.
In Bangladesh, the ice cream companies offer around 40 variants of this frozen sweetened delicacy including sticks, cups, cones, sorbets, tubs, cakes and more.
Among all the flavours and variants, vanilla ice cream are the ones that are consumed most in Bangladesh.