Berger brings ‘Mr. Expert Salt Safe’ to safeguard households from efflorescence

Berger Paints Bangladesh Limited (BPBL), the country’s leading paint solutions company, has recently launched its new product ‘Mr. Expert Salt Safe’ in the market. 

According to a press release, Manufactured with a unique technology that tackles efflorescence formation due to salinity, this special product safeguards the hygiene and beauty of household walls.

Efflorescence is a crystalline deposit of salts that can develop when water is present on walls and other solid surfaces. 

Mr. Expert Salt Safe penetrates inside the substrate and blocks salts from coming to the surface, preventing faulty topcoats and further enhancing the durability of plaster and coating. 

Homeowners concerned about their family’s well being can visit their nearest Berger showroom or contact 08000-123456 to purchase or gain further information on Mr. Expert Salt Safe.

Md Mohsin Habib Chowdhury, senior general manager of sales & marketing of Berger Paints Bangladesh Limited, said: “During the monsoon season, the moisture and dampness together can become disastrous for our homes, such as, rain, condensation, dew, and more, leading to efflorescence. Mr. Expert Salt Safe has been specifically designed to save concrete from salinity, for a wide range of substrates, from plasterwork to old stone. Salt Wash can help avoid unhygienic wall conditions, which is critical especially now, during the pandemic.”

Mr. Expert Salt Safe is developed as a strong primer/sealer for the cementitious surface, with exceptional resistance to efflorescence, and can be applied on both old and new surfaces. Although, it works best when the formation of crusty white mineral salts is found on a masonry surface. 

Additionally, in the case of increasing damp conditions, when salt builds-up on the substrate, Mr. Expert Salt Safe may not work satisfactorily. 

The product must be applied exactly according to the guidelines to obtain best results.