Guardian Life Insurance Ltd has implemented e-KYC (electronic know your customer) solution within its EasyLife app along with a newly designed and revamped EasyLife website.
This is the first e-KYC integration of the local insurance industry, which allows customers to buy life insurance in just five minutes, according to a press release issued on Wednesday.
Guardian Life introduced this initiative to have a better and secure customer on boarding process through app/web.
From now on, customers would be able to complete life insurance buying journey through e-KYC by just taking pictures of NID (both sides) and nominee NID (both sides) along with face verification (cross matching and verifying information with Election Commission database) process, the statement added.
The e-KYC solution will make the whole customer experience much more convenient and will complete EasyLife customer app/web journey in less than five minutes.
The e-KYC integration solution was launched with an online video commercial (OVC).
The official e-KYC digital launching ceremony took place on Wednesday. M Mosharraf Hossain, chairman (in charge), Insurance Development and Regulatory Authority (Idra), was present as the chief guest at the launching ceremony.
The event was also graced by the sponsors and patrons of Guardian Life — Tapan Chowdhury, Syed Nasim Manzur, Sameer Ahmad and Syed Afzal Hasan Uddin.
Among Directors-- Syed Akthar Hasan Uddin and David James Howard Griffiths were present at the event.
MM Monirul Alam, chief executive officer of Guardian Life, led the event.