Publicly traded company LankaBangla Finance Limited launched their first-ever contactless EMV-enabled LankaBangla VISA platinum credit card in Bangladesh on Tuesday.
The launching event took place at Hotel Sarina in the capital, where LankaBangla CEO Khwaja Shahriar, Business development director (South Asia) of VISA Soumya Basu, head of retail business of LankaBangla Finance Khurshed Alam and other top officials were also present.
CEO of LankaBangla Finance Khwaja Shahriar said, “We believe customers will adopt the contactless card as an alternative to cash that is both simple and secure.”
“We are excited to offer our customers a new payment option that they can use at a growing number of merchants around Bangladesh. With this latest contactless technology of VISA Card will ensure more secure transaction system for our customers,” he said.
The contactless cards will allow customers to make payments by simply waving the card, or one’s smartphone, near the point of sales (POS) machine without the need to swipe or insert the card into the machine.
The cards will provide customers with improved convenience as the speed of the transaction will be significantly faster and will offer increased protection from card fraud as it comes with EMV enabled chip and NFC (Near field communication) Technology.
LankaBangla Finance and VISA are offering a range of exclusive benefits and discounts through VISA’s wide network of over 1000 partner outlets nationwide which include exclusive offer like BOGO (Buy one-Get one) at renowned hotels, exclusive discounts at dining and lifestyle.
In addition, LankaBangla Finance will issue complimentary contactless LankaBangla VISA platinum credit cards for the first year and will allow the cardholders to avail 100% waiver on the renewal fee by making only 12 transactions in a year.
Alongside this, the cardholders will be able to pay back later at 0% interest up to 36 pay installment facility with the ezpay program of LankaBangla at their partner outlets by using the new contactless cards.
On top of it, VISA platinum cardholders can get three complimentary access to Balaka Executive Lounge and unlimited complimentary ‘Meet and Greet’ service at Hazrat Shahjalal International Airport.