Benchmark PR takes charge of Banglalink’s public relations mandate

Benchmark PR, a pioneering public relations company in Bangladesh, has taken charge of the strategic and corporate communications of Banglalink, one of the leading digital service providers and telecom operators in Bangladesh. The mandate includes strategy, content and executions towards a technology company. The signing ceremony was attended by representatives from Benchmark PR and Banglalink on August 25, said a press release. “PR and communications play a pivotal role in image building and reputation management with ideas, creativity and content,” said Ashraf Kaiser, founder and managing director of Benchmark PR. Head of Banglalink corporate communications, Asif Ahmed, said: “We believe Benchmark PR, being an experienced PR agency, will surely set a different benchmark to take Banglalink’s PR activity to greater heights in the coming days as we continue to transform to a digital company.” Founded in 2001, Benchmark PR is an integrated communications company that offers strategic communication solutions to a number of clients including telecommunications, banks, money transfer, restaurants and consumers goods.