'Following up on increasing demand from audiences for more local content, we are pleased to work with local top tier industry players to offer our members premium and original Bangladeshi entertainment'
Iflix, a leading entertainment service for emerging markets, has recently premiered its first two original programs in Bangladesh – a 40-minute telefilm “Madventure” and a five-part web series “Half.” iflix subscribers can now stream or download both original Bangladeshi titles, exclusively on iflix.
Produced in partnership with Airtel, “Madventure” is directed by award-winning Bangladeshi television and film director, Redoan Rony. “Madventure” is a coming-of-age story about a group of young Bangladeshis who meet on a tour bus. Carrying a mix of eclectic personalities epitomizing modern Bangladeshi youth, the bus journeys towards Bandarban on a backpacking tour – a concept relatively new in Bangladesh. Throughout the journey, a few instances bring the group closer, including a love triangle, an engine failure and a ransom situation. Featuring an original song by Minar and starring renowned musicians Pritam Hasan, Mishu Sabbir and Allen Shubhro, “Madventure” takes viewers on an unforgettable journey about the simplicity and hope of youth.
Directed by RB Pritam, “Half” is a five-part original series that follows a young Bangladeshi couple, Dipa and Tonmoy. Dipa is a young, independent woman who doesn’t believe in marriage, and Tonmoy works at a large multinational and comes from a respectable family. When Dipa gets fired from her job and Tonmoy catches his girlfriend cheating, the two meet serendipitously at a local bar. A fun night leads to unexpected surprises, and Dipa and Tonmoy must deal with the consequences of suddenly becoming “the other half” in each other’s lives. Touching on contemporary family and social themes, “Half” is a relatable tale for Bangladeshis of all ages. Actors Tama Mirza and Baizid Haque Joarder outdid themselves as they set out to portray real-life problems in a rather, humourous manner.
iflix’s Bangladesh Country Manager, Imrul Karim said: “Following up on increasing demand from audiences for more local content, we are pleased to work with local top tier industry players to offer our members premium and original Bangladeshi entertainment. Touching on relatable themes like love, family and youth, “Madventure” and “Half” are our Valentine’s gifts to our subscribers in Bangladesh, as we continue to provide our subscribers with content that is fresh and relevant – unscheduled and on demand.”