The latest social media sensation—the Trashtag challenge—is arguably the most environmentally-impactful challenge ever to hit social media sites.
People are encouraging others to clean up litter with the #TrashTag challenge. The idea is simple: grab supplies—like gloves and a garbage bag—and pick up the litter in your community.
#trashtag seems to be trending. This one's from Nepal ?? pic.twitter.com/stAxbQXhup
— Kelllvvviiinnn (@kelllvvviiinnn) March 9, 2019
Another #trashtag challenge accepted! Help keep our streets clean. pic.twitter.com/0bh7oEEcTN
— TO112 (@to112life) March 10, 2019
The hashtag—and the action that accompanies it—has been around since at least 2015 but only recently gained massive traction.
#trashtag #TrashChallenge Around 500 volunteers helped with the cleanup of 5 million kg of trash from this Mumbai beach.https://t.co/7UPGOKsGFDhttps://t.co/QBIMDUU8SThttps://t.co/5O8VJjYGTN pic.twitter.com/xWjsA1JPQ8
— Pratika RCC Pipes Hyderabad (@rcc_pipes) March 10, 2019
Along the Potomac River south of Washington, DC #trashtag pic.twitter.com/n2uPL52LZG
— Robbie McNeil (@RMcNeil2105) March 10, 2019
As a result of the incredible response the movement has received, people are sharing impressive before-and-after shots of the areas in their community that they chose to clean up.
Hey @camerondallas the community in my home town in Mexico got together and cleaned up garbage #TrashChallenge #TrashChallenge #trashtag pic.twitter.com/hk9kNTVmSZ
— GermanG (@ger__mann) March 11, 2019
Usually I’m against doing good deeds just to post it online but in the case of #trashtag i am 100% for it, if that’s what it takes.
— Megan (@bacon_N_megs) March 10, 2019
Good people are good. pic.twitter.com/VGqkDEhFuE
Social media challenges have set off many trends over the years; from amusing ones like the mannequin challenge, to dangerous ones like the Kiki challenge.