Banglalink has secured the OTT streaming rights for the World Cup 2026, bringing all 104 matches of the world's biggest football tournament to football fans across Bangladesh through Toffee.
Building on the success of the World Cup in Qatar in 2022, when more than 15 million viewers watched the final between Argentina and France on Toffee, the platform is set to deliver live coverage of every match of the 2026 World Cup across smartphones, laptops, and smart TVs.
Fans will be able to access the tournament through subscription packages available on the Toffee app and MyBL Super App.
Banglalink customers will also be able to enjoy the tournament through eligible 30-day internet packs, while football fans using other mobile operators will be able to subscribe directly through Toffee.
Subscription packages will additionally be available through Banglalink's nationwide retail and recharge network.
Beyond live streaming, Toffee will bring the excitement of the world cup closer to fans through fan engagement activities and public screening events across Bangladesh, creating opportunities for football enthusiasts to come together, celebrate their favorite teams, and share the passion that unites millions across the country.
To further enrich the viewing experience, Toffee will also air a daily world cup review show featuring football experts, celebrities, and notable personalities discussing key moments, stories, and highlights from the competition.
Built to serve millions of viewers during major live events, Toffee's robust streaming infrastructure is designed to support high volumes of concurrent traffic and deliver a reliable viewing experience throughout the tournament.
